Filmmaking is something you learn largely from doing, and frankly, I’ve not been doing most of this very long. But I feel you pick up so much so fast that I thought, after three short films and three more in production, development on a full-length feature,

Photo by Chris Murray on Unsplash

I’ve picked up 25 tips that might be worth sharing. You can call them filmmaking tips, I prefer to look at them more as a loose collection of thoughts.

  1. Your way isn’t the only way.

Traditionally, we tend to think the only way to learn more is either through practice or theory. We do more — or we study more — and that’s about it.

While this is essentially true, it’s worth noting that there is much more to learning than theory and practice. It’s the habits we create, day in and day out, that defines what we learn in the long haul. If you read 15 minutes every day, you’ll probably know much more than the person sitting next to you. …


Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel.

But what is a lead and what is a prospect? This blog distinguishes between the two so you can focus on creating marketing campaigns that attract leads, and then convert them into prospects.

Leads…


Great font pairings are essential to great design. But picking great fonts can seem like an impossible dark art for most people. In the article below we explain the basics of choosing great fonts. We also provide some of the best font pairings to use in your next design, as well templates you can play around with using the font pairings mentioned.

These font pairs are perfect if you are trying to create your next logo, presentation, infographic, or anything else you’d like to design. …


When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.

But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around.

That’s where lead scoring comes in.

What Is Lead Scoring?

Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business. You can score your leads based on multiple attributes, including the professional information they’ve submitted to you and how they’ve engaged with your website and brand across…


15 vital differences you need to know about

Print and web: two sides of the same design coin.

Though print and web designers have a lot in common, there are some important variations that people (both outside and inside the industry) often don’t understand — ranging from workflow and file formats to tools and terminology. While certainly not extensive, the following guide offers a brief overview of some of the biggest (and often, the most confusing) differences between the two disciplines.

What is print design?

Print design is any design where the final form is intended to be printed. In today’s world of digital design tools, it’s likely that the actual designing…


At first glance, big, well-established businesses have got it made. They enjoy lower operating costs, have hefty advertising budgets that get them noticed and talked about, and have perfected systems and procedures that help deliver a flawless service.

But the internet is a great leveler, making it possible for even sole traders to compete with massive companies. You need a great service or product that people want to buy, of course. Then it’s just a case of making your brand look credible. Here are some tips that can help you look bigger than you really are:

1. You’re not one person anymore

You’re a growing e-commerce…


Cost Per Thousand (CPM)
Cost Per Thousand (CPM) allows a media planner to compare media based on two variables: audience and cost.

CPM is used as a comparative device. The lowest cost per thousand medium is the most efficient, all other variables being equal. Oftentimes the media with the lowest cost per thousand are selected, but not always. CPM may be computed for a printed page or broadcast time, and the audience base may be either circulation, homes reached, readers, or number of audience members of any kind of demographic or product usage classification.

1. For print media (when audience data are not available):

CPM = Cost of 1 ad…


1. Acting Principles: The Acting Business

Acting can be one of the most glamorous, exciting, lucrative, and totally unpredictable careers in the world. While other people trudge off to routine jobs pushing paperwork, sitting in office cubicles, or fighting each other just for an office with a window in it, actors may be performing on stage one day, appearing in a film or television show the next, and flying around the country (and the world) the following day all the while getting paid to pretend to be somebody else. If acting sounds like the type of work you’d like to do, then this book can help…


Paul Rand, arguably the best graphic designer who’s ever lived and the genius behind logos for IBM, Westinghouse, UPS, ABC, and others, said this about logos:

“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”

That’s a whole lot of power for such a singular piece of graphic design to hold all on its own. Knowing the goal is to create something intended to carry this massive responsibility, graphic designers approach these projects with a mix of thrill, dread, anxiety, fear, and pride.

Fortunately, there are principles…

Tushar Medade

I am an experienced author and have written and published 12+ books related to media and media academics.

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